Property Styling in Geelong for the spring selling season

September 14, 2013

Get stylish to stand out in market; Stylist Mandy Molloy-Lee knows what it takes to get an edge when selling, with senior property writer Alison Aprhys.

Geelong vendors need to undertake a through spring-clean and restyling of their property to stay ahead of the pack. The growing popularity of home renovation, interior and architect design shows and magazines mean buyers are aware of how a home should present, so vendors making an extra effort are reaping benefits.

Interior Stylist Mandy Molloy-Lee said “vendors needed to take a realistic view of their property in order to present it in the best possible way. Property Styling is an investment if done properly,”

The director of Premium Interior Styling said “buyers needed to walk into a property and fall in love with it. They need to see themselves living there, so simply putting furniture in so it doesn’t look empty is a common mistake as it can detract from the property.” Some of the Melbourne agents she works with have 80 per cent of their listings styled to sell, with Geelong not far behind. “Also, quality professional photos that really show your property are critical to having buyers go from looking online to walking in the door.” Ms Molloy-Lee recently styled a property at 95 The Terrace, Ocean Grove which is being marketed by Hayden Real Estate. Hayden Ocean Grove director

Hugh McKewan said styling definitely gave his clients the edge in a competitive market. “We certainly recommend vendors using property styling to give their property a point of difference aside from price,” he said. “Most of our new listings are styled as it enhances the ability to transfer the property’s feeling in photographs and in person.”

Mr McKewan said getting a report from a stylist for about $300 represented good vendor value. “This report can reinforce their idea of what they need to do to de clutter and style their property and gives them a checklist to work from,” he said. PRD Nationwide agent Helen Jens said kerbside appeal is vital to getting buyers in the front door.

Property Styling tips for this Spring selling season:

Tidy the garden. Store excess furniture, clean windows and the house’s exterior. Vacuum floors, ceilings and dust lights and ceiling fans. Clean baths, sinks, showers, chrome fixtures and mirrors. Wash curtains and blinds. Replace worn carpets and rugs, polish floors. Air out musty area.

Mandy Molloy-Lee
Premium Interior Styling